If you’re anything like me, you may have no idea what the heck to ask for this Holiday season as a college student. Maybe some extra soap? Grocery store gift cards? Financial stability? I have no clue!
Here’s an idea for all of you though…socks. Not just any socks, ones with a true purpose and ties to our community. Started up by a few friends here at UMD for a class project, Soks Co. should for sure be on your gift list this year – regardless if you are giving or receiving!
Soks Co. is a company run by undergrads Austin Nelson, Patrick Wolf, Jon Eastlund, and Eric Smedsrud. Patrick and Austin grew up in Duluth, and although Jon and Eric are not Duluth natives, they have all found that Duluth can easily become a tight-knit and supportive community. A home away from home, essentially. Along with the harsh winters we can endure up here in the Northland, Duluth’s amazing community is the main reason why they established Soks Co. and its mission.
“For us, it started with a problem”, says Austin, “Homelessness. And above that, what is lacking in support for them. After doing some research we realized socks are among the least donated items for shelters, and that goes for across the country. But even more so in our city, not having socks, or nice socks, [can] be the difference in surviving a bad winter.” They established Soks Co. as a way to give consumers quality, comfortable socks with that extra purpose. Austin goes on to explain that there is a growing need for businesses to be more than just the products they sell, and for him and his friends that was a no-brainer.
“For every pair purchased, we donate a pair of our Merino Wool Original Socks. They are super comfortable, thermal socks that are perfect for use outdoors. The fabric blend is moisture-wicking and breathable, meaning both in the winter and summer they help alleviate some of the problems that come with having to spend hours and days outside,” Austin says.
Soks Co. has also been fortunate enough to partner with the Damiano Center to ensure that these socks go directly to people who need them. Austin goes on to say, “For us it has been so amazing to have their support in our mission. And that leads us back to the community. We have received so much support from people and small businesses who embody that sense of togetherness Duluth has. We truly wanted to make a difference in the community, something local that affects people right in our city.”
Soks Co. is currently only selling through the website www.soks.shop and are working on eventually expanding the company to be even more accessible. Go check them out if you haven’t already – they’ll definitely KNOCK YOUR SOCKS OFF 😉
Written by Hannah Garrett on 12/07/2017